Tra từ target - Từ điển Oxford Advanced Learner 8th

tar·get AW [target targets targeted targeting] noun, verb BrE [ˈtɑːɡɪt] NAmE [ˈtɑːrɡɪt]
noun
1. a result that you try to achieve
•business goals and targets
•attainment targets
•Set yourself targets that you can reasonably hope to achieve.
•to meet/achieve a target
•a target date of April 2012
• The university will reach its target of 5 000 students next September.
•The new sports complex is on target to open in June.
•a target area/audience/group (= the particular area, audience, etc. that a product, programme, etc. is aimed at)
2. an object, a person or a place that people aim at when attacking
• They bombed military and civilian targets.
•~ for sb/sth Doors and windows are an easy target for burglars.
•It's a prime target (= an obvious target) for terrorist attacks.
•The children became the target for their father's aggressive outbursts.
•~ of sth (figurative)He's become the target of a lot of criticism recently.
3. an object that people practise shooting at, especially a round board with circles on it
•to aim at a target
•to hit/miss the target
•target practice

Word Origin:
late Middle English (originally referring to a small round shield): diminutive of targe Old English, of Germanic origin. The noun came to denote various round objects. The verb dates from the early 17th cent.

Collocations:
Business
Running a business
buy/acquire/own/sell a company/firm/franchise
set up/establish/ start/start up/launch a business/company
run/operate a business/company/franchise
head/run a firm/department/team
make/secure/win/block a deal
expand/grow/build the business
boost/increase investment/spending/sales/turnover/earnings/exports/trade
increase/expand production/output/sales
boost/maximize production/productivity/efficiency/income/revenue/profit/profitability
achieve/maintain/sustain growth/profitability
cut/reduce/bring down/lower/slash costs/prices
announce/impose/make cuts/cutbacks
Sales and marketing
break into/enter/capture/dominate the market
gain/grab/take/win/boost/lose market share
find/build/create a market for sth
start/launch an advertising/a marketing campaign
develop/launch/promote a product/website
create/generate demand for your product
attract/get/retain/help customers/clients
drive/generate/boost/increase demand/sales
beat/keep ahead of/out-think/outperform the competition
meet/reach/exceed/miss sales targets
Finance
draw up/set/present/agree/approve a budget
keep to/balance/cut/reduce/slash the budget
be/come in below/under/over/within budget
generate income/revenue/profit/funds/business
fund/finance a campaign/a venture/an expansion/spending/a deficit
provide/raise/allocate capital/funds
attract/encourage investment/investors
recover/recoup costs/losses/an investment
get/obtain/offer sb/grant sb credit/a loan
apply for/raise/secure/arrange/provide finance
Failure
lose business/trade/customers/sales/revenue
accumulate/accrue/incur/run up debts
suffer/sustain enormous/heavy/serious losses
face cuts/a deficit/redundancy/bankruptcy
file for/ (NAmE) enter/avoid/escape bankruptcy
(BrE) go into administration/liquidation
liquidate/wind up a company
survive/weather a recession/downturn
propose/seek/block/oppose a merger
launch/make/accept/defeat a takeover bid

Synonyms:
target
objective • goal • object • end
These are all words for sth that you are trying to achieve.
target • a result that you try to achieve: ▪ Set yourself targets that you can reasonably hope to achieve. ◇ ▪ attainment targets in schools
objective • (rather formal) something that you are trying to achieve: ▪ What is the main objective of this project?
goal • something that you hope to achieve: ▪ He continued to pursue his goal of becoming an actor.
target, objective or goal?
A target is usually officially recorded in some way, for example by an employer or by a government committee. It is often specific, and in the form of figures, such as number of sales or exam passes, or a date. People often set their own objectives: these are things that they wish to achieve, often as part of a project or a talk they are giving. Goals are often long-term, and relate to people's life and career plans or the long-term plans of a company or organization.
object • the purpose of sth; sth that you plan to achieve: ▪ The object is to educate people about road safety.
end • something that you plan to achieve: ▪ He joined the society for political ends. ◇ ▪ That's only OK if you believe that ▪ the end justifies the means ▪ ▪ (= bad methods of doing sth are acceptable if the final result is good) ▪.
End is usually used in the plural or in particular fixed expressions.
to work towards a(n) target/objective/goal
an ambitious/major/long-term/short-term/future target/objective/goal
economic/financial/business targets/objectives/goals
to set/agree on/identify/reach/meet/exceed a(n) target/objective/goal
to achieve a(n) target/objective/goal/end

Example Bank:
•Hospital performance targets will not be met.
•It should be possible to deliver the drug direct to the target site.
•Managers must set targets that are realistic.
•Many pay agreements reached were over the original target of 4%.
•Patton was just off target with a header.
•Politically speaking, his jibes were right on target.
•Pupils should be given a target to aim for.
•Sales so far this year are 20% above target.
•She has always set herself very high targets.
•The CEO has set new targets for growth.
•The President is a favourite/favorite target of comedians.
•The archers were setting up their targets.
•The bomb reached its intended target ten seconds later.
•The boys used an old tree stump as a target.
•The casino made an easy target for thieves.
•The company could become a takeover target.
•The company pays bonuses to workers who exceed production targets.
•The damaged ship presented a tempting target.
•The film's target demographic is women aged 18–49 years.
•The flare overshot its target and set fire to a hotel.
•The missile is aimed specifically to destroy military targets.
•The missile never reached its target site.
•The missile veered way off target and landed in the sea.
•The radar beam can track a number of targets almost simultaneously.
•The real target of his satire is religion.
•The shot went wide of the target.
•The stationary trucks were sitting targets for the enemy planes.
•These figures are way off target.
•Trains are attractive targets for terrorists.
•We are still right on target.
•We are well within our target for trains arriving on time.
•We are working towards a target of twenty cars a week.
•an easy target for shoplifters
•in a desperate attempt to stay within budget targets
•setting new targets for growth
•to meet a target date of May 2002
•Our target audience is men aged between 18 and 35.
•Set yourself targets that you can reasonably hope to achieve.
•These attainment targets are based on skills rather than knowledge.
•We're aiming to meet a target date of April 2009.
•What's the target market for this product?
•Write a plan that sets out your business goals and targets.

verb (tar·get·ing, tar·get·ed, tar·get·ed)usually passive
1. ~ sb/sth to aim an attack or a criticism at sb/sth
•The missiles were mainly targeted at the United States.
•The company has been targeted by animal rights groups for its use of dogs in drugs trials.
2. ~ sb to try to have an effect on a particular group of people
•The campaign is clearly targeted at the young.
•a new magazine that targets single men
Verb forms:

Word Origin:
late Middle English (originally referring to a small round shield): diminutive of targe Old English, of Germanic origin. The noun came to denote various round objects. The verb dates from the early 17th cent.

Example Bank:
•Children are deliberately targeted.
•Police are actively targeting known offenders.
•Tax cuts should be targeted on the poor.
•The authority was accused of unfairly targeting minority groups.
•The products are targeted at young people.
•This hospital is targeted for additional funding.
•We target our services towards specific groups of people.
•a carefully targeted marketing campaign
•an exercise that directly targets the back muscles
•The booklet is targeted at people approaching retirement.
•The campaign is clearly targeted on the young.
•The new magazine targets young, single men.
•We sought to target help on those who most needed it.